Dimeji Onafuwa, PhD, Co-Founder & Organizer



I believe that the emerging expectation for the designer is to seek to understand how design enables our living together. This charge implies that we go beyond traditional methods, and we sculpt interactions differently – with a better understanding of the needs of the communities within which we work.


  • Transition Design

  • Design for Social Innovation

  • UX Design and Research

  • Service Design

  • Design Strategy

  • Design Management

  • Brand Strategy & Comm. Design

  • Interaction Design

  • Design thinking facilitation and pedagogy


Dimeji uses design research, strategy and innovation to uncover critical insights that will help businesses/organizations navigate complex problems facing their future. He is currently a senior researcher at Microsoft but has in the past served as an agency owner and design strategy director.

  • Ethnographic research

  • Generative and evaluative research methods

  • Journey mapping

  • Analysis and synthesis

  • Insights, mapping, clustering

  • Finding critical themes

  • Problem re-framing

  • Building models and prototypes

  • adoption roadmap & implementation

Dimeji Onafuwa